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Manuel Medina and Amelia Cuadros<\/strong>\u00a0<\/span>founded the office\u00a0<\/span>Medina Cuadros in 1978<\/strong>About to celebrate its fortieth anniversary, the company has more than four hundred employees and offices in major cities in Spain (Madrid, Valencia, Seville, Ja\u00e9n, Granada, Santiago, Las Palmas) and Latin America (Mexico City).<\/p>\n Antonio Medina Cuadros<\/strong>\u00a0<\/span>He is the Managing Partner of the firm and in this interview, published on the legal portal\u00a0<\/span>Lawyerpress,\u00a0<\/strong>\u00a0<\/span>It delves into the growth that Medina Cuadros has experienced during these years, the result of well-structured work in all its aspects.\u00a0<\/span>phases and departments.<\/strong><\/p>\n \u201cNext year will mark 40 years since my parents founded the firm in 1978, and our challenge is to continue growing, attracting more clients, and achieving another 40 years of success.\u201d<\/strong><\/em><\/p>\n Medina Cuadros Abogados is a leading firm in the sector. Could you summarize your firm's philosophy and its "secret" to remaining at the top level for so long?<\/strong><\/p>\n We are a family office, we have grown with the values that have been transmitted to us by the\u00a0<\/span>Founding Partners<\/strong>\u00a0<\/span>Since always, the characteristic that we try to define us is simplicity. We are very close to the client, whom we value individually, analyzing their real needs, and we try to transmit our values in our work:\u00a0experience, excellence, commitment<\/strong>, of course, with a great\u00a0equipment,<\/strong>\u00a0<\/span>highly qualified and where the good human environment stands out, key to work.<\/p>\n Our secret? Actually, it's not really a secret, it's what our parents passed on to us:\u00a0work, effort and sacrifice.<\/strong><\/p>\n \u2013 Which of Medina Cuadros's specialties are most in demand in the current situation?<\/strong><\/p>\n We start from the basis that we are a general office, we cover the main\u00a0<\/span>Areas of Law,<\/strong>\u00a0<\/span>We operate in all types of legal specialties, although we stand out for our practice of Banking, Criminal, Corporate Compliance, Bankruptcy, Commercial, Civil, Labor, Real Estate, and Sports Law. We are also specialized in managing all types of debt recovery.\u00a0<\/span>judicial and extrajudicial means.<\/strong><\/p>\n We also strive to support our clients in their challenges beyond our borders, primarily in Latin America, where we have our own headquarters in Mexico City.<\/p>\n \u2013 The firm has been innovative in many ways, including the implementation of a quality management system and its certification. What has the quality certification process contributed to the firm?<\/strong><\/p>\n Medina Cuadros has always strived to provide quality work. Our daily commitment is to ensure that customers perceive this in the service they receive, although standardization was essential for us. Quality certification has allowed us to adopt and share a common service standard across all of the company's locations.\u00a0certification\u00a0<\/strong>It gives us the guarantee of a job well done in the different departments with standards that we apply and practice in all areas of the company. Customers perceive that\u00a0<\/span>quality standard<\/strong>\u00a0<\/span>which is the key to our\u00a0experience and excellence\u00a0<\/strong>in the deal.<\/p>\n \u2013 Another innovative aspect is the seamless transition from the founding generation to their children. How is this generational transition managed at Medina Cuadros?<\/strong><\/p>\n In a family business, these\u00a0transitions\u00a0<\/strong>They have to be done very well because they are complicated. Passing the baton from one generation to another involves a lot of work, and it is very important to differentiate between the personal and professional. The important thing is that the partners of this family business have found the right place where we develop our skills to the fullest and we all feel important, contributing our\u00a0<\/span>daily work.<\/strong><\/p>\n The merit undoubtedly goes to our parents who always wanted to have their children in the company and have managed to ensure that each of us occupies a differentiated position appropriate to our training, where we develop to the fullest.\u00a0<\/span>100% professionally<\/strong>This work has been complemented by the signing of a family protocol that also establishes the conditions for the participation of the following generations and thus ensure our current\u00a0<\/span>corporate philosophy.<\/strong><\/p>\n \u2013 Antonio, the legal sector is undergoing a radical transformation. It seems that technology is trying to replace the lawyer. What do clients now demand from a modern business firm? And how has Medina Cuadros reacted to these demands?<\/strong><\/p>\n Our strategy is based on the\u00a0personalization,<\/strong>\u00a0Each client is unique. We treat their problems as unique and study how to manage them by simplifying processes as much as possible. This means that the client has a trusted professional who accompanies them throughout all their procedures, covering more areas of their business with fewer intermediaries. Clients demand\u00a0a comprehensive service<\/strong>, and we offer that service. It is the office that must provide solutions with\u00a0<\/span>effectiveness, efficiency and discretion in the processes.<\/strong><\/p>\n For example, there are many clients who are immersed in debt recovery processes, in this case, we take care of the management of the file from beginning to end, extrajudicial and judicial phase (lawyers and solicitors) through\u00a0a single interlocutor<\/strong>, which will translate into a better result. If our client had to hire different companies or offices to do this work, the risk increases, costs rise, and perfect control over the execution time is lost. At Medina Cuadros, a lawyer defines with the client the\u00a0<\/span>legal and global strategy<\/strong>\u00a0<\/span>In all your affairs, the problem is analyzed and the solution that best suits your interests is provided.<\/p>\n We work with many\u00a0<\/span>companies<\/strong>\u00a0<\/span>and with many\u00a0<\/span>individuals<\/strong>We offer a unique, high-quality service tailored to each of our clients' needs, and we are grateful for the trust they have placed in our office.<\/p>\n At Medina Cuadros we are clear that Law is a living world that needs to be supported by the\u00a0<\/span>new technologies<\/strong>Our star-shaped structure allows us to meet the needs of our clients nationwide. We have our own customer service department.\u00a0<\/span>ITEM<\/strong>\u00a0<\/span>and so we get a good internal network in order to be all connected in a reliable and secure way\u00a0<\/span>computer and telecommunications level.<\/strong><\/p>\n \u2013 What will be the biggest challenges for the firm in the not-too-distant future?<\/strong><\/p>\n The challenge of an office is always to have\u00a0<\/span>customers,\u00a0<\/strong>Take care of and maintain the ones you already have for as long as possible and be attractive to attract new ones. To do this, you need to always be very\u00a0<\/span>near the market,<\/strong>\u00a0<\/span>Know their concerns and demands, constantly update themselves, and remain alert to new customer needs in order to provide them with adequate service.<\/p>\n The key to\u00a0<\/span>Medina Cuadros<\/strong>\u00a0Although we are a large firm, with a staff of more than 400 employees and offices spread throughout Spain and Latin America, we continue to maintain the firm's philosophy.\u00a0familiar, small and close.<\/strong>\u00a0<\/span>The client values this greatly, because we remain close to them, we are fully involved in their day-to-day operations, and decision-making is quick and dynamic.<\/p>\n Next year we will be celebrating\u00a0<\/span>40\u00a0<\/strong>since my parents founded the\u00a0<\/span>office in 1978<\/strong>\u00a0<\/span>and our challenge is to continue growing, attract more customers and fulfill\u00a0<\/span>another forty years.<\/strong><\/p>\n \u2013 And finally, you also carry out many interesting activities, like your father, whom we had the pleasure of interviewing in his many roles: as a lawyer, a writer, etc. You have just resumed your work with the Real Madrid Foundation. What do you want to contribute to Real Madrid as a trustee of its foundation?<\/strong><\/p>\n The\u00a0<\/span>Foundation<\/strong>\u00a0<\/span>For me, as a Real Madrid fan, passionate about football, and who also had the great privilege of participating in its philosophy from within as Executive Vice President, it is a source of pride. Returning as a patron is an honor. I admire the work the Foundation has done since its creation in 1997, serving more than\u00a0800,000 boys and girls<\/strong>\u00a0<\/span>in projects and with schools in more than\u00a075 countries<\/strong>\u00a0all over the world.<\/p>\n As a patron, you simply have to always be there for them if they need anything. And, of course, spread their message wherever we can. Luckily, I travel a lot for work, and that helps me tell the stories wherever I go.\u00a0<\/span>benefits of the Foundation<\/strong>\u00a0who performs incredible work in the most remote places in the world.<\/p>\n